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| Page: Definition White Hat Website |
White Hat Website:
‘White Hat’ refers to the SEO
(search engine
optimization) strategies
employed to achieve a high ranking in the
search
engines for
a website
. In analogy to Western movies
from the 30s, where all the good cowboys wore white hats and
all the bad guys black hats, White Hat means that “good“ SEO
measures were applied in compliance with the general purpose
and guidelines of the search engines to deliver the most
relevant search results to their
users.
White Hat Websites are SEOed by legitimate means like keyword optimization (without keyword spamming ), including unique content relevant to the site’s keywords, submitting articles with a backlinkto the site, other accepted and legitimate link building activities etc.
Black Hat, however, would mean that the
webmaster tried to trick or deceive the search engine algorithm
by only pretending a highly relevant site when it isn’t. This
could be done by
keyword-
or link spamming, by cloaking (a technique where
the website code is manipulated in a way that
the content
presented to
the search engine spiders
is different than the content the
visitors get to see) or other means. Websites pushed up
by Black Hat techniques are penalized or banned by the
search engines as soon as the fraudulent methods are
detected.
[White
comes from Old
English whit
;
Hat
comes from Old
English hæt
=
hat, head covering;
Web
comes from Old
English webb
= woven
fabric;
Site
comes from
Latin situs
= place,
position]
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