| IMD |
| Page: Definition Video Marketing |
Video Marketing:
Means to include Video into
one’s marketing
efforts to promote an offer.
This can be done via a full motion Video or a screen-capture
Video.
Full motion Video could be applied to show a person
explaining something to the user which he otherwise would have
to read. This tends to catch the user’s attention much more
than written content
and better than using only
audio.
Screen-capture Videos are best employed to illustrate
matters which can be seen on a computer monitor, like
demonstrating the use of a new software or Internet application
or – very often and successfully used – to provide proof about
the validity of a business strategy with screenshots of
affiliate accounts or bank statements showing impressive
income.
Including Video in your sales page or somewhere else along the marketing process of your product/service has massive advantages over pure text offers including graphics:
As noted people are less and less inclined to read text; even more so if the text is not in printed form but on their monitor. But they are willing to watch online Videos to a much greater extent. Therefore there is a better chance to get your message across. This enthusiasm, however, might level out in the course of time when online Video is not new anymore and users are swamped with all kind of high- and low quality Videos.
You can load up your marketing Video including a link to your website to Google platforms like YouTube and video/google.com and/or other Video platforms. This can help your sales in two ways: a) search engine spiders frequently visit the most popular video portals. They will follow the link in your video to your site. This way it will be indexed in record time and in not too competitive niches it will help your site to a high search engine ranking in relatively little time. b) YouTube and other video sites get very massive traffic and if your video is interesting, funny or outstanding a lot of people will watch it on the video portal and many will click the link and visit your site.
Tests show that use of video in a marketing offer dramatically improves conversion rates.
[Video
comes from
Latin videre
= to
see;
Marketing comes from Latin mercatus = trading, market]
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