| IMD |
| Page: Definition Turnkey Business |
InvestorWords.com defines a turnkey operation as "A product
or service which can be
implemented or utilized with no additional work required by the
buyer (just by 'turning the key')".
In Internet marketing “Turnkey Business” offers often consist
of a fully developed website including the
products to sell and a fully automated payment system. The new business owner
“only” has to care for the traffic to the
site. But this is the hardest part as automated sites
usually do not rank well in search engines,
especially if there are several identical sites.
Therefore making money with such Turnkey Businesses is
often not as easy as advertised.
[Turn
comes from Old
English turnian
= to revolve, rotate;
Greek tornos
is a tool for drawing circles;
The origin
of Key
is unknown;
Business
comes from Old
English bisignisse
= care,
anxiety]
