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| Page: Definition Trigger Words |
Trigger Words:
1. Trigger words are the words/phrases which trigger an impulse
in a user to click on a link
, stay on a website
and read the content
or – best case – decide to act as intended and
purchase the product
, subscribe for a newsletter
etc. Sometimes these words are also called “Magic
Words”.
Thousands or even Millions of tests done by big marketing agencies and individual marketers over the last hundred years have revealed, that there are certain words in a sales copy which improve the conversion rates where synonymous words, which basically mean the same, reduce it sometimes quite drastically.
For example if you want to sell a info product about a great new fly fishing technique and you use “Discover the secrets…” instead of “Learn the secrets…” you will experience an increased conversion rate. “Discover” is a Trigger Word while “Learn” is not.
It is therefore
useful and important for an Internet marketer who wants to
write his sales copy himself to know what words sell and what
words don’t.
2. Another definition for Trigger Words is these words which
when contained in an email trigger a spam filter to go active
and either delete the email or place it in a spam
folder. In this context famous Trigger Words or -Phrases
would be “free”,
“make money”,
“million”,
“sex“,
“Viagra”
etc.
Internet marketers interested in a high percentage of his emails actually delivered to his customers have several options to get around this:
They can try to convince their subscribers to deactivate the spam filters (probably not a very promising option).
They can avoid using those words in their emails but it is not only tiring if one actually has a free offer to promote to always look for synonyms of “free” and still sound good, in some cases it will even reduce the power of a message, especially where the spam Trigger Word would also come under the sales triggers (e.g. “free” is a real conversion rate booster!)
The most often used method is to alter the spelling of known Trigger Words in a way that it won’t activate the spam filters but still can be recognized by the reader easily. For example instead of “free” you could write “F*R*E*E” or instead of “million” try “mi11ion”. There are no limits set to your fantasy in finding new ways around the spam filters.
[Trigger
,
earlier tricker
comes from
Dutch trekken
= to pull;
Word
comes from Old
English word
= speech, talk,
utterance]
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