| IMD |
| Page: Definition Traffic Exchange |
Traffic Exchange:
The exchange of web traffic on the basis of “if you visit my site I visit yours”.
There are many sites which
offer Traffic Exchange as a service to their members and
provide a no cost way to acquire visitors. Webmasters simply
have to join and submit their own website
on a traffic exchange site to
participate. They can then earn credits by clicking on ads
which direct them to websites of other members. According to
their earned credit count they have their website advertised to
other users within the exchange. That is, the more they visit
other websites the more their own website is advertised to
other members.
Certain exchange websites permit you to sell or trade your
credits for cash.
These types of programs typically benefit the small business marketers who prefer free or low-budget advertising. On the other hand the quality of the traffic is as low as it can get because the motivation of visitors is not interest in the subject of the site but only to generate credits for their own advertisement. Therefore conversion rates are mostly out-the-bottom.
Traffic Exchanges may not cost money but for sure they cost time and most serious webmasters consider them as a waste of time and stay away.
[Traffic
comes from early
Italian trafficare
= to carry on trade; further origin
unclear;
Exchange
comes from Vulgar
Latin excambiare
,
ex-
= out
and cambiare
= to
barter]
