| IMD |
| Page: Definition Tag |
Tags are basically very much the same thing as keyword s. The minor difference could be said to lie in the respective usage.
Keywords are part of the standard website content , the text, the headlines , image descriptions, etc.
A Tag rather would refer to labelling things with descriptive words that groups them in a certain category so they can be easily found when needed. For a website the author could chose one or more of the keywords that he thinks would best describe and classify his website’s content. It’s like sorting bills in different category folders and tagging each folder with “tax bills”, “car bills”, “recreation bills” etc. If you then want to find an earlier tax bill you could find it more easily because you had only to look in the tax bill folder instead of search through all bills.
In Internet marketing
Tags are used when entering a website to one’s private or
public bookmarks on
social bookmarking
sites. The sites
are bookmarked together with one or more descriptive tags
which sort them in specific categories and make it easier
to find them at a later point.
This is the homepage of del.icio.us , a popular social bookmarking site. You can see the 4 most popular bookmarks for this day. Underlined in red are the tags which are supposed to represent the site’s content. The Tags in line 1 and 3 (#105 and #111) are enhanced for better readability.
The same holds true
for blog
entries which can
be assigned to certain categories. Those categories can serve
as tags as well.
One post of Charles Heflin’s
SEO 20/20
Blog. The tags
describe the categories to which the entry would
fit.
[Tag is of unclear origin, probably comes from Norwegian tagge and Swedish tagg = pointed, protruding part]
