| IMD |
| Page: Definition Squeeze Page |
Squeeze Page:
This part of a
website
, or often only a single page website, with the only
purpose of collecting the email address of a visitor and making
him subscribe to a mailing
list.
Mostly this is done by offering a strong incentive with a
high perceived value for the visitor. This might be a free
ebook, software, a audio- or video-file or a free course
delivered by email. The visitor is supposed to enter his name
and email address and is then given access to a download page
where he can get his free gift. Often there is an intervening
confirmation step to make sure no spamming occurs (see under
entry Double
opt-in).
images/Squeeze%20Page%20650.jpg
Example of a Squeeze Page offering a free e-course as an incentive for the visitor to subscribe.
[Squeeze is of unknown origin, probably imitative;
Page comes from Latin pagina = a column of writing, akin to pangere = to fix, make fast]
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