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| Page: Definition Social Bookmarking |
Social Bookmarking:
The term Social
Bookmarking describes a web membership service in which people
not only can save their own bookmarks on a website
for their own reference (as a kind of a backup) but also
can share those of their bookmarks with others which they
consider especially interesting and helpful. The user has the
possibility to tag
his bookmarks with one or more keywords to describe
the content of the
bookmarked site. The different bookmarks are categorized by
these tags and users can browse and search for interesting
sites via tags.
Popular Social Bookmarking Services are del.icio.us , del.lirio.us , digg.com , technocrati.com , StumbleUpon.com and many others.
images/Social%20Bookmark%20650.jpg
Screenshot of de.icio.us , one of the most popular Social Bookmarking sites. It displays the most recently posted bookmarks. They are presented with link, a brief description, who posted the link, what tags did he use to categorize the site (framed in red) and how popular the bookmark is, i.e. how many users found it interesting enough to save it.
In the times
of web 2.0
the importance of Social Bookmarking for Internet
marketers is increasing. No wonder as the popularity of this
kind of web service as a competition to search
engines is increasing. In
the opinion of more and more internet users the
commercialisation of search engines makes search results less
reliable. This does not only refer to sponsored links but also
to the fact that companies with financial power can invest
enough in their SEO
actions that they get a
high ranking even if their site is not that relevant. So users
start to look for alternative ways to find the information they
are looking for and they can do so on Social Bookmarking
Sites.
Therefore, to profit from this trend webmasters are looking for ways to get their site bookmarked and tagged on as many Social Bookmarking services as possible and thereby generate a lot of traffic . As an additional bonus, most bookmarking sites have a high Google PageRank and placing a link there will help ranking better in the search engines.
[Social comes from Latin socialis = living with others, united;
Book comes from Old English boc = beech, as at that time writing was done by cutting runes into beechwood tablets;
Mark goes back to Gothic marka = boundary, frontier; meaning then extended to describe a sign which indicates a boundary]
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