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| Page: Definition Safelist |
Safelist:
A Safelist consists of the
name and email addresses of Internet users who have
specifically agreed to receive emails from other members on
this list. It is basically a community of Internet marketers
who have joined to profit from one another by mutually
exchanging marketing messages.
There are free and paid
forms of Safelists. Paid Safelists either charge a one-time
signup fee or a monthly fee. Many of them are moderated which
means that each mailing is checked by a live person and either
okayed for going out to the list or
not.
The advantage of
joining a big Safelist is that one could immediately come to a
list of thousands of people one can mail to without being
accused of spamming
them.
The drawback is that these are not a targeted public because the vast majority would have opted-in to the list in an interest to promote their own products rather than read and respond to the promotions of their fellow list members.
Plus as a Safelist member
one has to face the fact of receiving hundreds of mailings
every day and that one has to spend a considerable time of the
day to clear one’s inbox. Most Safelist services have in their
Terms of Service that a bounced email due to a overfilled inbox
leads to an immediate cancellation of
membership.
These two factors alone, not too much interest in reading the mails and floods of emails coming in each day, make it obvious that only a infinitesimal number of mailings are opened. According to studies the opening rate for Safelist emails dropped from 2% to 0.0002% already 3 years ago.
However, there are still marketers who use the Safelist marketing approach, and use it successfully.
[Safe comes from Latin salvus = uninjured, healthy, safe;
List comes from early Italian lista = a roll of names, strip (of paper)]
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