| IMD |
| Page: Definition Reciprocal Link |
Reciprocal Link:
The result of a link exchange between two website . Site A links to site B and vice versa.
Very often such links are
grouped in link directories, i.e. a special page within the
website where all the reciprocal links are listed and grouped
in categories.
Link exchange was considered a very worthwhile and important webmaster activity until 2005 out of two reasons:
to improve link popularity and thereby achieve good search engine rankings and
to generate traffic to one’s site directly through the links on as many other sites as possible.
As to 1.: In 2005
Google changed it’s policy (again) and didn’t give credit for
Reciprocal Links anymore and websites with a good ranking due
to a huge number of Reciprocal Links plummeted down the
SERPs
from one day to the next.
As to 2.: Less and less
visitors on a site check the site’s link directory as many made
the experience that they are not built as a valuable resource
for visitors but only for the search engines. Therefore traffic
from link directories to other sites is
decreasing.
Reciprocal links might still have value but not if they are dumped in a link directory (for more information see under deep linking)
[Reciproca lcomes from Latin reciprocus = returning the same way;
Link comes from Old Danish lænkia = chain]
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