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| Page: Definition Press Release |
Press Release:
In Internet marketing
a Press Release is a document written by a marketer and
submitted to the (online) media in the hope it will be
published. The content of the Press Release would mostly
consist of news about his website
or a new product
.
If he succeeds in getting his Press Release published it is a very low cost, yet very powerful way of creating traffic to his website or increasing sales of his product.
The Press Release, of
course, would contain a link
to one’s website. As online newspapers are mostly
highly ranked in the search engines such a link would
boost a site’s link popularity and move it up in the
search result pages. In addition there will be the
traffic directly from readers of the online news who got
interested by a well written news
story.
The key to writing a Press
Release which will be picked up by the media is to write like a
journalist, not like an advertiser. The story must not include
any sales pitch but needs to sound like an objective, unbiased
report of a noteworthy occurrence which is of public interest
and it must be written in a style and form that people will
enjoy reading it.
images/Press%20Release%20650.jpg
Example of a Press Release about Mike Filsaim’s Butterfly Marketing on PR Web. Note that it contains links back to the Butterfly Marketing website.
[Press comes from Latin pressare = to press, usage as a noun extended in the 16th century to printing machines and in the 19th century to periodical publishing, journalism;
Release is from Latin relaxare = to loosen, let loose]
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Recommended
Resources:
Here a small sample of websites where you can submit your Press Release:
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