Prelaunch:

A marketing technique to let as many people as possible know that a new product will be introduced at a specific date in the near future and – supported by many affiliates - promoting this product heavily already before it is officially on sale. The strategy behind a Prelaunch campaign is to get people interested and curious about the new product and finally eager to be one of the first to buy.

For more information see under product launch.

[Prelaunch is from pre- = before and Latin lancare = to wield or throw a lance]

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