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| Page: Definition Organic Search Result |
Organic Search Results :
Using a search engine for online research usually returns two types of results.
The sponsored ads where an advertiser has to pay for his ad to appear for this search phrase whenever a user clicks on it and
the listings which are the result of the search engine’s application of it’s search algorithm to it’s database of all indexed websitesfor the exact search performed by the user. These are the Organic Search Results, also called natural search results, and represent those websites which are supposed to be the best and most relevant match for what the user is looking for.
To rank high in the sponsored ads listings it
is only necessary for the advertiser to outbid his competitors,
i.e. be willing to pay more for a click on his ad. For
competitive keywords this can be a very expensive endeavor
with CPCs
(cost per click) of up to
several dollars.
To rank high
in the Organic Search Results requires
SEO
(search engine
optimization) measures which may take a lot of time, money
(if you hire an SEO company) and effort depending on how
many competitors you have to face for your
keyword
s.
images/Organic%20Yahoo%20650.jpg
images/Organic%20Google%20650.jpg
A comparison of the
1st
Search Result Page on Yahoo! and Google
for the search term “SEO”. only 4 of the 10 Organic
Search Results can be seen on this screenshot. Note that
Yahoo! puts more stress on sponsored results than Google.
Not to be seen on the screenshot is that Yahoo! also
displays sponsored results at the bottom of the page,
opposite to Google.
[Organic comes from Greek organikos = of or pertaining to an organ; later also used in a sense of “natural and free from artificial additives;
Search via Old French cherchier = to search comes from Latin circare = to go about, wander; from circus = circle;
Result is from Latin resultare = to result; originally to spring forward, leap back]
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