|Page: Definition OTO|
One Time Offer (OTO):
strategy to increase product sales by
putting a considerable stress on the potential buyer to buy
now. Essential part of an One Time Offer is that it is
made very clear to the visitor that he has only one chance to
purchase the product and this is now
and if he couldn’t
decide right now he wouldn’t get another chance.
Example of a One Time Offer. Note how the
phrase indicated by the arrow is supposed to give
visitors the feeling they got only this one
One Time Offers are most frequently used on thank-you pages as an upsell offer after a visitor just has made a purchase or subscribed to a list or signed up for a membership.
[Time comes from Old English getimian = to happen;
Offer comes from Latin prefix of - meaning before and ferre = to bring]