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Page: Definition OTO

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One Time Offer (OTO):

A marketing strategy to increase product sales by putting a considerable stress on the potential buyer to buy now. Essential part of an One Time Offer is that it is made very clear to the visitor that he has only one chance to purchase the product and this is now and if he couldn’t decide right now he wouldn’t get another chance.

images/OTO%20650.jpg 

Example of a One Time Offer. Note how the phrase indicated by the arrow is supposed to give visitors the feeling they got only this one opportunity.


One Time Offers are most frequently used on thank-you pages as an upsell offer after a visitor just has made a purchase or subscribed to a list or signed up for a membership.



[Time comes from Old English getimian = to happen;

Offer comes from Latin prefix of - meaning before and ferre = to bring]

 

 

 

Recommended Resource:

  • OTO Goldmine  provides an easy to apply system to include OTO-offers to different steps of your marketing strategies



 

 
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