| IMD |
| Page: Definition Link Popularity |
A website’s Link Popularity mainly refers to the number of link s to and from the site. According to SEO experts it is the main factor which search engines use to estimate the relevancy of a website for a given keyword or search phrase. Every search engine develops it’s own mathematical algorithm to determine Link Popularity. The following factors enter into the calculation:
The number of incoming links from related sites very strongly weighed by the importance of the site linking to you (e.g. for Google the PageRankTM).
The number of outgoing links to other related sites
The internal links from one page to another within a website
The link text
(anchor
text
)
[Link comes from Old Danish lænkia = chain;
Popularity comes from Latin popularis = belonging to the people, populus = people]
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