Lead:

In Internet Marketing a Lead is a person who has expressed his interest in a certain product or service, e.g. by filling out a form, opting-in for more information or subscribing to a newsletter . To do this he is willing to submit some personal data about himself like name, email address, phone number or others. Therefore a Lead is a potential customer and has a high value for the seller.

To acquire Leads is one of the most important activities for an Internet marketer (see Lead generation for more information).

[Lead, noun use of the verb to lead, comes from Old English lædan = to cause to go with one]

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