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| Page: Definition Internet Marketing |
Internet Marketing:
Marketing comprises all the
actions a company or individual undertakes around creating,
promoting and selling their products. Internet Marketing then means to
use the Internet to either advertise or sell
products/services with the help of the two most important
Internet Marketing tools, websites and
emails.
Or - stated extremely simplified - Internet Marketing is all
about making money online.
There is a multitude of ways to accomplish this goal such as
selling of physical or digital products via one’s own website
or auction platforms, affiliate
programs, CPA offers,
membership
sites, AdSense and
other ad publisher programs, lead
generation, mentoring programs and
others.
Internet marketing has several advantages over offline
marketing:
Aside from language barriers you have the whole world as your potential customers as long as it has Internet access. That means that basically every Internet marketer can become a “global player”.
Other than running a shop in the real world where you can’t sell when there is no sales clerk on duty a Webshop can run 24/7 on total automatic. You can sell your products even while you are asleep, spend your time with other money making or leisure activities or enjoy a vacancy.
You can do the whole job of Internet marketing at home in front of your computer.
The biggest
advantage is that there are many ways of promotion,
especially via email, free of charge. While an offline
bulk mailing of 10.000 pieces can easily cost you
several thousand dollars for printing the promo
materials, for envelopes and postage, you can send
Millions of emails on the Internet without having to
spend a single dime! The downside of this aspect is,
however, the flood of spam emails most Internet users
find in their inbox every day.
[Internet as
shortened form of Internetwork comes from Latin
inter- = among, between;
Net goes back through a couple of
similar terms to Old English net = mesh,
originally “something knotted”;
Marketing comes from Latin
mercatus = trading, market]
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