| IMD |
| Page: Definition Incentive |
Incentive:
An Incentive in Internet marketing is a reward or bonus added to an offer to increase the motivation of a user to act in the desired direction such as subscribing to a list or purchasing a product . It could be in the form of financial compensation or additional free products a free consultation or else.
There is hardly a sales page advertising a product without a list of additional bonuses as incentive to buy.
Advertised bonuses as an
Incentive for the offer of a brilliant tracking system
for landing pages to sort unprofitable from profitable
keywords in PPC campaign on www.landingpagesystem.com
In CPA (cost per action)
networks there
often is a differentiation between incentivised and
non-incentivised offers. That means the advertiser of the
offer either allows or doesn’t allow publishers adding an
incentive for a visitor to perform the desired action.
Advertisers do this sometimes because for leads who gave
name and email address only because they were keen to
receive the bonus there is less probability that they
become customers compared to leads who subscribed because
of a genuine interest in the offer.
[Incentive comes from Latin incentivus = setting the tune. The sense is influenced by Latin incendere = to kindle, set on fire]
