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| Page: Definition Hype |
Hype:
Hype means giving something more importance than it deserves. A hyped up advertisement of a product promotes it in an overly sensational way which is not justified by it’s quality.
A Hype is sometimes created
when a new product is introduced with a well planned
prelaunch
campaign when a lot of high class affiliates
bombard their subscribers with
a sequence of email promotions. It sometimes happens then
that the product is sold out within a few days or even
hours after the launch
.
[Hype comes probably from early
20th
century American underground
slang hyper (as a verb) = swindle by overcharging or
short-changing; The prefix hyper- originally meaning over- or in
excess]
