| IMD |
| Page: Definition Give-Away |
A product given away to potential customers
without demanding any payment for it. Freebie or bonus would be
synonym expressions for a Give-Away. The basic idea is to make
relationships which results in more prospects and a more
effective business. Most often Give-Aways are used as an
incentive to make people opt-in
on a
mailing
list.
Give-Aways can consist of:
A free ebook or newsletter
A free sample of a software product or better some sort of a light version which will make it likely that the full version is purchased if the customer likes the product.
A free physical gift like a book or a watch when a product or service is ordered.
Example for a Give-Away in
form of a free additive chapter to a
popular
ebook about affiliate
marketing.
Another definition of Give-Away is a
joint venture campaign – often running for a limited time
period - aimed to increase the mailing list of each
participant. The start of such a campaign is promoted broadly
and every marketer is free to join as a JV partner. He has to
contribute a free product as a Give-Away. Visitors of the
campaign site browse through the list of Give-Aways. If one of
them appeals to them they have to subscribe to the JV partner’s
mailing list and then download the product.
The big advantage for marketers participating in such a
campaign is that these are heavily promoted and the Give-Away
sites receive a lot of traffic. Anyone contributing a valuable
product has a chance to grow his list considerably as long as
the campaign lasts.
There
are some of these Give-Away campaigns which have tradition
already like Mark Hendrick’s
12Days of Christmas, Mike
Mazzella’s
Lightning Give-Away and
others.
Example for a JV Give-Away campaign on www.lightninggiveaway.com . The list of free products is more than 30 items long. Clicking on the “Get Gift” link leads to the squeeze page of the gift’s provider where the visitor has to subscribe (mostly double opt-in) to his mailing list. After that he is directed to the download page.
[
Give comes from Old English
giefan;
Away comes from Old
English aweg,
earlier on
weg= on or from this
place]
