| IMD |
| Page: Definition Ezine Advertising |
Ezine Advertising:
An Ezine Advertising means placing an ad in the paid advertising sections of online
newsletters
or ezine
publications. There are several
types of ads within Ezines:
Solo ads (only this one ad is sent to all subscribers). No other advertisement in the whole ezine
Top-, middle- and bottom sponsor ads (refers to where the ad is located within the ezine)
Classified ads
Free ads (some ezines accept ads without having to pay for it)
Example for an Online Ezine . The Top Sponsor Ad is placed directly below the content list and above the first article.
Ezine Advertising is still one
of the best ways to advertise online because it is cheap and
simple and as there are ezines for almost any imaginable niche
it gives the advertiser the opportunity to promote his offer to
a targeted
public.
The sometimes difficult and time consuming
part, however, is to find the appropriate ezine publication for
an offer. That does not only mean finding an ezine for the
niche you target but also several other factors have to be
considered like the size of the ezine’s subscriber base,
publication frequency, ad pricing
,
if it accepts free advertisement (not recommended for paid
advertisers as free ads together with paid ads in an ezine tend
to make the paid ones less effective). Also the publication
area or country may play a role in picking the best ezine for
one’s advertisements.
[Electronic is from Latin
electrum, Greek elektron = amber (because
electrical charge was first generated by rubbing amber);
Magazine is of Arabic origin, makhazin =
storehouses, in the sense that a magazine publication can be a
“storehouse” of information;
Advertising goes back to Latin advertere = to pay
attention to]
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