| IMD |
| Page: Definition Exit Popup |
Exit Pop-up:
A Pop-up
which appears when a
visitor is trying to leave a website
without having done what the
site was intended to make him do, that is, order a
product
, subscribe to a
mailing
list etc.
The Exit Pop-up has to grab the visitor's attention and present him an alternative offer to the one on the site which he obviously didn't like enough to take action. To make a leaving visitor change his mind Exit Pop-ups often contain a strong incentive to take the alternative offer. This can be offering a discount on the sales price or a gift in exchange for opting-in to a mailing list. Very advanced scripts even try to involve the visitor in a chat and this way quite often safe the sale.
Example of an Exit Pop-up on
www.automatedconversions.com. This Cindy, by the way, is not a live
person but a script programmed to automatically answer
most of the questions a leaving visitor would ask. This
brand new kind of automated sales agent in form of an
Exit Popup is said to increase sales conversions up to
40%.
[ Pop originally is imitative, resembling a short sound when something is hit; later, together with suffixes –up or -off the meaning was extended to “something appearing suddenly”]
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