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| Page: Definition Email Marketing |
Email Marketing:
Email Marketing means to distribute one’s marketing message via email. The advertiser pushes the message to its public, as opposed to a website that waits for customers to come in.
The
biggest advantages of Email Marketing over offline marketing
mailings are, of course, that emails can be sent at no cost and
arrive within seconds at the desired destination.
The disadvantages are that some ill minded people exploit
exactly this no-cost factor and send millions of unsolicited
emails (spam) to every address they can get hold of. As a
response spam filters are installed everywhere and these make
it much harder for legitimate marketers to get their emails
actually delivered.
Sending unsolicited emails is illegal under the CANN Spam Act and will get the spammer in serious trouble. If not in jail then his domain and/or IP-address might get black listed and he will earn a very questionable repute. This can seriously cut income lines, a very severe penalty.
Therefore the only legal way to perform Email Marketing is, to get the consent of potential customers to send them marketing emails before they are mailed to the first time. That means a marketer has to collect a list of people who have specifically have granted him this permission. This list building activity is generally of highest priority for an Internet marketer and it is an indispensable prerequisite to be able to engage in Email Marketing at all. A big list of responsive subscribers is his greatest asset. The standard tool to manage and service such a list usually is an autoresponder.
A marketer without his own list has still the possibility to join a safe list and mail to the other list members. But these are by far less responsive and targeted than own list subscribers.
[
Electronic is from Latin electrum , Greek elektron
= amber (because electrical charge was first
generated by rubbing amber);
Mail
comes from Middle English
male
= bag
(as letters were transported in bags);
Marketing comes from Latin mercatus = trading, market]
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