| IMD |
| Page: Definition Double Opt-in |
Double Opt-in:
If people opt-in on a squeeze page they subscribe to a marketer’s or company’s mailing list and thereby specifically grant this marketer or company permission to send them marketing emails. As this is a very delicate subject in the age of omnipresent spam mails, marketers easily get accused of spamming even if the recipient of their message has opted-in, but then maybe has forgotten or has changed his mind.
The method of Double Opt-in includes a reconfirmation step where a person has to make a positive decision a 2nd time that he wants to be on a mailing list.
This works like follows:
The person enters and submits his name and email address on a squeeze page, i.e. he opts-in
This triggers an autoresponder message to the given email address where the person is informed that he just subscribed to a mailing list. In order to verify that this request really came from him and not from someone else, the message contains a link. By clicking this link the person confirms that he actually does want to subscribe. Only when he does he is added to the list.
Example for an autoresponder message as second step of the Double Opt-in procedure. The recipient has to click the coded link to confirm their subscription and become a member of the marketer’s mailing list
Many Autoresponder services require that all persons on the
mailing lists of their customers have run through this entire
Double-Opt-in process. If not this person is rejected as a
recipient of mailings from this company. Some, like Aweber,
even insist on running the Double Opt-in procedure via their
own servers in order to accept a subscriber. Import of
subscriber lists who Double Opted-in through other services are
not allowed. Thereby the service wants to exclude the
possibility of sending unsolicited emails from their servers as
far as possible and increase it’s credibility and
deliverability of it’s mails.
[Double comes from Latin duplus, du(o) = two and –plus;
Opt-in is from Latin optare = to wish for, desire, select]
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