| IMD |
| Page: Definition Claim |
Claim:
Claim as a noun is
that part of a sales
letter where you
give your potential customer some sort of a promise what
the offered product
or service will do for him if he buys it, what
problem it will solve for him, how it will make his life
easier and more successful. Quite often it is already
part of the sales letter headline
.
Sales Letter for an ebook to successfully plan Google AdWords campaigns containing a strong claim.
A good claim will
inspire hope in the customer that he will profit when he buys
which is the most important job a sales letter has to perform.
If backed up by credible testimonials
and a money-back guarantee
you have a good chance
that it will lead to a high number of
sales.
[Claim comes from Latin clamare = to call, to cry out]
