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| Page: Definition Back-end Offer |
Back-end Offer:
This means to offer another product/service to a customer who has already purchased from you. This way taking advantage of the already existing business relationship and trust between buyer and seller.
If a Back-end Offer
consists of a higher priced product one would speak of an
upsell.
There are several ways to introduce a Back-end Offer:
The most immediate one would be to offer a Back-end product on the Thank-you page after the buyer has completed the online payment of his first product. He has just purchased something, has still his credit card in hand and might be in the mood to respond to a Back-end Offer, especially when it supplements his first purchase. In such a case the conversion rate of the offer is very often increased by presenting it as a One-Time-Offer (OTO).
Another way would be to grab the buyer’s email address and mail Back-end Offers to him from time to time.
Example for a Back-end Offer on the Thank-you page after the payment for Joel Comm's famous AdSense Secrets 4 ebook was completed and before the customer is directed to the page where he can download his purchased product. Note that this is also a case of a One-Time-Offer
The value of
Back-end Offers for Internet marketers can hardly be
overestimated. Many of the most successful ones make the
vast majority of their income by selling
to their already existing customers again and again.
It is therefore a sound marketing strategy, to offer a
front-end product of good quality to a low price to
create as many customers as possible who then can be
Back-end sold.
[Offer comes from the Latin prefix of- meaning before and ferre = to bring;
Back and End are going back to Old English terms having the same meaning]
